*Subject to Availability
A black dial gives the platinum Day-Date 40 a noticeably different personality from the collection's signature ice blue references.
The black dial creates a strong visual contrast against the naturally pale tone of the platinum case, making the display appear sharper and more defined at first glance.
Finished with a sunray effect, the dial reflects light in subtle radial patterns that shift from deep black to charcoal grey as the viewing angle changes.
Simple baton hour markers reinforce the clean, contemporary design and allow the dial to maintain a balanced, uncluttered appearance.
The absence of gemstones or elaborate textures places greater emphasis on proportion, finishing, and the quality of the materials themselves.
The 950 platinum case adds a quiet sense of exclusivity through its distinctive weight, cool tone, and exceptionally refined finish.
Unlike yellow or Everose gold, platinum introduces very little visual warmth, allowing the black dial to remain the dominant feature of the watch.
The fluted platinum bezel frames the dial with a subtle interplay of polished surfaces, adding texture around the edge without distracting from the display.
Together, the black dial and platinum case produce one of the highest-contrast combinations available within the modern Day-Date collection.
This reference demonstrates how removing color and decorative elements can create an even stronger visual identity through simplicity alone.
For those who appreciate understated luxury, the pairing of a black dial and platinum offers a contemporary interpretation of the Day-Date while preserving the timeless proportions that have defined the collection for generations.
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100% Authentic Watches
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No Water Needed.
Skin-Friendly.
TSA-Approved.
Unworn
Men
40mm
Black
Automatic
Platinum
Platinum
Platinum
100 meters / 330 feet
Original Box & Certificates
Authenticity Guaranteed.
All our watches include their original box and certificates, ensuring 100% authenticity. For added trust, we provide 3rd party authentication before full payment, prioritizing your peace of mind throughout the process.
Same-Day Delivery.
Once your order is confirmed by paying the deposit, you could have the watch delivered to you the same day, depending on the watch's availability.
Unworn & Authentic.
Enjoy the luxury of unworn watches, each in perfect condition and sourced from our network of verified dealers.
Our Process.
1
Choose Your Desired Watch.
Share the watch you desire with us.
2
Expert Sourcing.
We source the latest unworn model* from trusted dealers, offering competitive pricing.
3
Fast Delivery.
Upon deposit, expect same-day or next-day delivery in Dubai.
4
Bespoke Handover.
Upon delivery, experience a personalized 30-40 minute presentation of your watch. Learn about its features and details in-depth. If desired, we can arrange third-party authentication for added peace of mind.
Worn By.







