Why Are AP Watches Expensive?

Audemars Piguet (AP) watches are expensive due to their handcrafted precision, premium materials, complex movements, and limited production. Their iconic design, investment value, and association with celebrities further add to their exclusivity and desirability.
Here’s a breakdown of all the reasons why AP watches are considered expensive luxury watches:

1. Unmatched Craftsmanship

Each Audemars Piguet watch is handcrafted by skilled artisans who have years of experience in watchmaking. Unlike mass-produced watches, AP watches go through a meticulous assembly process, ensuring perfection in every detail. The level of precision required to create these timepieces significantly increases their cost.

2. Premium Materials

AP watches are made from the finest materials, including:

• 18k gold, platinum, and titanium for cases and bezels.
• Sapphire crystal for scratch-resistant dials.
• High-quality ceramic for ultra-durable components.
• Hand-finished movements with intricate decorations The use of such premium materials not only enhances durability but also adds to the exclusivity and luxury appeal.

3. Complex Movements & Innovations

Unlike standard watches, AP timepieces feature highly complex mechanical movements that take years to develop. The brand is known for introducing world-first innovations, including:

• The Royal Oak, the first luxury sports watch in stainless steel.
• The Royal Oak Concept, a showcase of cutting-edge horology.
• Ultra-thin movements, perpetual calendars, and skeletonized designs Such intricate movements require exceptional skill, further increasing the value of AP watches.

4. Exclusivity and Limited Production

Audemars Piguet produces a limited number of watches each year, making them rare and highly desirable. Unlike other luxury brands that mass-produce, AP keeps production low to maintain exclusivity. The limited availability, coupled with high demand, naturally drives up the prices.

5. Iconic Design & Brand Legacy

The Royal Oak, designed by the legendary Gérald Genta, revolutionized the watch industry with its bold octagonal bezel and integrated bracelet. This iconic design has remained timeless and continues to be a favorite among collectors. AP’s long-standing legacy as part of the “Holy Trinity” of watchmaking (alongside Patek Philippe and Vacheron Constantin) further cements its status as a luxury leader.

6. High Resale Value & Investment Potential

AP watches hold their value exceptionally well, and some models even appreciate over time. Due to their limited production, sought-after models like the Royal Oak Jumbo and Royal Oak Offshore often sell for significantly more in the secondary market. This investment appeal adds to their premium pricing.

7. Association with Celebrities & Influencers

Audemars Piguet is a favorite among celebrities, athletes, and high-profile personalities. From LeBron James and Jay-Z to Lionel Messi, many influential figures sport AP watches. Their association with luxury, success, and exclusivity adds to the brand's desirability and pricing.

Find Your AP Watch at Big Moe Watches

At Big Moe Watches, we specialize in sourcing authentic, high-quality Audemars Piguet timepieces. Whether you're looking for a classic Royal Oak or a rare limited edition, we provide a seamless buying experience with guaranteed authenticity. Explore our collection today and own a piece of horological excellence.